CLIENT
We are looking to break into the mobile app market. A lot capture app that takes the user's car from the lot to the website in the matter of minutes. All the while making it delightful to use.
Me
Create an experience with light background colors, use negative space to make the platform as uncluttered as possible, and opt for saturated colors to provide for maximum contrast and usability.
Details
Role
Project Manager and UI/UX Designer
Type
Mobile App
Year
2018
Competitive Analysis
Being the newcomer to the space, I did a competitive analysis on current apps by the major players in the VIN decoding space.
SWOT Analysis
Strengths
- Competitors had some of the market already.
- Viewing PPC Budgets within the app.
Weaknesses
- Lack of branding within mobile app.
Opportunities & Threats
- Have account creation be friendly for dealers and individuals wanting to sell by owner.
- Incorporate the new eBizAutos brand and design elements.
User Personas
Creating personas that are role-based, goal-directed and fictional.
Aaron Hall
Internet Manager
".. an easy solution to move vehicles from auction to the website..."
Katie Smith
First Time Car Seller
"Just tell me how to use this new functionality. Don't make me guess!"
User Flows
Visualizing the complete path that users follow to reach their goals on the mobile app.
Download PDF
Wireframes
Quickly producing a wireframe prototype to help map out the shell of the mobile app's interface.
Wireframes
Mockups
Creating a more complete representation of the end product. Concentrating on refining the graphics, spacing and layout.
Mockups
My final thoughts...
By far one of the most enjoyable projects I have been apart of. The lot capture app paved the way for the style guide that is still being incorporated in the company's control panel and corporate website. Once this app launches, it will certainly make competitors take notice.